About Unimetrica

Unimetrica is the causal AI layer for enrolment yield. We help university recruitment, admissions and enrolment teams move from contacting every applicant to knowing which ones their outreach and bursaries genuinely persuade, which would have enrolled anyway, and which to stop contacting.

Most recruitment effort and bursary money is sprayed across the whole applicant pool, landing on students who were always coming or never were. Ranking who looks likely to enrol optimises the wrong number. We model the lift instead — how much each touch actually changes a student’s decision — so a fixed budget converts more students.

We build bespoke models trained on your funnel, your courses, your competitors and your outcomes, and prove the gain with a randomised holdout measured on your own cohort. Unimetrica sits on top of the student CRM you already run, writing back scores, segments and a do-not-contact list — no rip and replace, no new workflow for your team.